This Privacy Notice ("Notice") explains how Forth & Further, LLC collects, uses, and discloses personal information about you. This Notice also describes the privacy rights and choices you have with respect to your personal information. We encourage you to review this Notice regularly to stay informed about our information practices and the choices available to you.

Who does this Notice cover?

This Notice applies to personal information we collect both online and offline, including when you access or use our website, contact customer support, or otherwise interact with us.

How is this Notice updated?

Forth & Further, LLC may change this Notice from time to time. In some cases, if we make changes, we will notify you by adding a statement to our homepage or sending you a notification, such as in connection with making material changes to this Notice. We encourage you to review this Notice regularly to stay informed about our information practices and the choices available to you.

What personal information does Forth & Further, LLC collect?

Information You Provide to Us. We collect information you provide directly to us. For example, we collect information when you make a purchase; access and use our Services (including when you write a review or participate in other interactive areas of our Services); create an online account or profile; sign up for or participate in contests, promotions, sweepstakes, customer experience research, surveys, mailing lists, events, outings or trips; engage with us via social media platforms; and when you email, call or otherwise communicate with us.

The types of information we may collect include your name, address, phone number, email address, ZIP code, photos, videos, social media usernames, demographic information, information about your interests, outdoor activities, and preferences, the content you post to the interactive areas of our Services, and any other information you choose to provide. If you make a purchase from us, we work with third party payment processors to collect and process your payment information.

If you sign up for a Forth & Further, LLC event, outing, or trip, or in other limited circumstances, we may collect additional information from you, such as medical, health and disability information, passport information, dietary requirements, information about your fitness condition, and certain physical characteristics and emergency contact information.

In some cases, we may also collect information you provide about others, such as when you provide emergency contact information. We will use this information to fulfill your requests and will not send communications to your contacts unrelated to your requests unless they separately engage with us or consent to receive communications from us.

Information We Collect Automatically. When you access or use the Services we automatically collect certain information about you, including:

• Transaction Information: When you make a purchase or register for events, outings, or trips, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.

• Device and Usage Information: We obtain information about the device you use to access our Services and your use of our Services, including the type of browser you use, hardware model, operating system and app version, mobile network information, IP address, unique device identifiers, access times, pages viewed, items placed in your cart, links clicked, browsing behavior, and the webpage you visited before navigating to our Services.

• Precise Geolocation Information: In accordance with your device permissions, we may collect information about the precise location of your device. You may stop the collection of precise location information at any time (see the Location Information subsection within the What Are Your Privacy Rights and Choices? section below for details). 

• Information Collected by Cookies and other Tracking Technologies: We use cookies, web beacons and other tracking technologies to collect information about your interactions with our Services, including information about your browsing behavior, purchase behavior, and other engagement with the Services. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information, please see the What About Targeted Advertising and Analytics Services Provided by Others? section and the Cookies subsection within the What Are Your Privacy Rights and Choices? section below.

Information We Collect from Other Sources. We may also receive information about you from other sources. For example:

• We collect content you disclose publicly in connection with our products, services, or campaigns, including photos, videos, and profile information.

• We may collect information about you from other users if they choose to disclose that information with us via the Services, such as if they purchase gifts for you.

Information We Infer or Derive About You. We may derive information or draw inferences about you based on the information we collect. For example, we may infer that you are looking to purchase new apparel or other products based on your website browsing behavior and past purchases, or we may use your IP address to draw inferences about your approximate location.

How does Forth & Further, LLC use your personal information?

We use the information we collect about you to provide the products and services you request and customize your experience with us. We also use the information we collect to:

• provide, maintain, and improve our Services;

• facilitate and improve your online shopping experience;

• manage your accounts with us, provide technical support (including to debug and troubleshoot), and send you technical notices, updates, security alerts, support messages, and other transactional or relationship messages; 

• detect, investigate, and help prevent security incidents, fraudulent transactions, and other malicious, deceptive, fraudulent, or illegal activities and help protect the rights and property of Forth & Further, LLC and others;

• respond to your comments and questions and provide customer service;

• communicate with you about Forth & Further, LLC products, services, offers, surveys and customer experience research, advocacy and stewardship initiatives, news, events, outings, trips, and other information we think will be of interest to you (for information about how to opt out of promotional communications, please see the Promotional Communications subsection of the What Are Your Privacy Rights and Choices? section below);

• comply with our legal and financial obligations;

• monitor and analyze trends, usage, and activities in connection with our Services, stores, and experiences;

• tailor the content and information that we send or display to you, offer location customization and personalized recommendations, help, and instructions, and otherwise personalize your experience while using our Services;

• target advertisements to you on third-party platforms and websites (for more information and to opt out, please see the What About Targeted Advertising and Analytics Services Provided by Others? section below);

• facilitate contests, promotions and sweepstakes, and process and deliver entries, rewards, and prizes; and

• carry out any other purpose conveyed to you at the time the information was collected.

What about targeted advertising and analytics services provided by others?

We engage others to provide analytics services, serve advertisements and perform related services across the web and in mobile applications. These entities may use cookies, web beacons, SDKs, device identifiers and other technologies to collect information about your use of the Services and other websites and mobile apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests on other companies' sites or mobile apps and to analyze and track data, determine the popularity of certain content, and better understand your online activity. Some of our advertising partners also enable us to translate your email address or phone number into an identifier that can't be used to identify you personally. Our advertising partners then use that unique identifier to show ads that are more relevant to you across the web and in mobile apps. You can learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices. For individuals in the EEA, please visit www.youronlinechoices.eu and for individuals in Canada, please visit https://youradchoices.ca.

Where does Forth & Further, LLC process and store your information?

We are based in the United States and process and store personal information on servers located in the U.S. We use third party service providers that may be located in, or have servers in, another country. Where required by law, we provide adequate protection for the transfer of personal information in accordance with applicable law, such as by obtaining your consent, relying on the European Commission’s adequacy decisions, executing Standard Contractual Clauses, or complying with another approved data transfer mechanism.